Chicago-based executive Mike Loftus serves as the president of MLE Merchandising & Sign Solutions, Inc., located in Elmhurst, Illinois. MLE, which is Mike Loftus Elmhurst company, concentrates on brand services. These services include but are not limited to interior/exterior signage production and installation and brand signs and advertising.
Advertising strategies are usually long-term plans whose purpose is to increase a brand's visibility and positive image in the market. The strategy can involve different media channels, such as paid ads, social media marketing, and video marketing.
Defining the brand's goals, values, and mission is necessary while developing an advertising strategy. Your brand's goals will help identify your target audience and enable you to establish an advertising campaign that'll reinforce this idea at every opportunity. However, a good brand's advertising strategy must consider the different audience segments that the brand appeals to; for example, Gillet is a men's shaving brand and their advertising campaigns cut across the various male age demographics.
Your campaign must showcase to the audience a problem your product can solve or how it'll improve some aspect of their lives, and it should do this directly and without unnecessary fuss. For example, Netflix markets itself as a streaming platform with something for everyone. This messaging creates in viewers' minds that it can meet their entertainment needs.
Making your campaign memorable either with a catchy jingle or a popular celebrity can go a long way, but highlighting your brand and what you have to offer should remain the focus of your campaign. Include a call to action either by offering a discount on products or offering special offers as incentives.
The key to having a solid advertising strategy with a lasting impact is using the information gotten from the initial campaign to improve subsequent campaigns while maintaining the brand identity.