Wednesday, November 23, 2016

Wisconsin’s Great River Road - A Beautiful Way to Take a Road Trip

Illinois-based Mike Loftus and his MLE, Inc., branding and signage firm completed in excess of 15,000 client projects every year for the past three years. He started the company in 2002 and directed its growth to more than $10 million in revenue in 2010. Mike Loftus and his firm are committed to providing a wide range of high-quality digital graphics, interior and exterior signage, merchandising, and product roll-out services to their customers.

In his spare time, Mr. Loftus enjoys boating, sports, and travel, with road trips to Wisconsin a family favorite. The state offers plenty to do for visitors who love outdoor activities, including opportunities for camping, biking, fishing, and adventure sports.

Wisconsin’s Great River Road, a national scenic byway, opens out along the Mississippi River. The byway’s 250 miles in the state wind through 33 distinct communities set against high mountain bluffs, orchards, and farms. Travelers along its length can stop and enjoy fresh produce at the many local farmers’ markets or a taste of the products of the region’s fine wineries. They can tour historical museums and hike through protected natural areas, perhaps even spotting a bald eagle while doing so. 

The entire 3,000-mile expanse of the Great River Road, opened during the Great Depression in the late 1930s, runs through a total of 10 states.