Friday, August 25, 2017

MLE, Inc.’s Rollout of In-Store Displays for Technology

Mike Loftus serves as the president of MLE, Inc., an established provider of branding services designed to meet client needs. Mike Loftus and the MLE team have undertaken multiple high-profile assignments for clients ranging from FedEx to Starbucks.

The firm has also undertaken several projects that met the needs of leading technology companies. Working with Sony, MLE installed SONY Smart Walls at nearly 800 Best Buy locations nationwide. The standalone display featured a 4K Ultra HD TV screen at the center, surrounded by printed advertising highlighting its clarity, which is four times that of traditional HD, and its brilliant color. A shelf extending below the screen provided details on the specific technologies that make this product such a compelling buy.

Another noteworthy MLE project centered on rolling out a fixture program for GoPro in 1,850 Target stores and more than 2,000 Wal-Mart locations. The displays featured a TV screen highlighting GoPro’s versatile uses in a variety of environments as well as a number of GoPro models and accessories extending to the floor below.

Thursday, August 10, 2017

An Introduction to Becoming a Cub Scouts Den Leader

Mike Loftus has spent the last 15 years as president of MLE Merchandising and Sign Solutions, Inc., in Elk Grove Village, Illinois. Mike Loftus contributes to a number of philanthropic organizations through MLE, which manages annual revenue exceeding $25 million. He also supports the local Cub Scouts of America as a den leader.

Individuals must meet several eligibility requirements before becoming a den leader with the Cub Scouts of America. A den leader must be at least 21 years of age and should, ideally, have experience as a Scout leader. Prior leadership experience is not necessary for parents and guardians of Scouts, though they will need to demonstrate their dedication to the pack. All den leaders must register with the Boy Scouts of America as an adult leader, regardless of their past engagements with the organization.

Following a meeting with the Cubmaster, who will likely discuss potential den leader candidates with the parents and guardians of the Scouts involved, den leaders will be introduced to their new responsibilities. A few of these responsibilities include planning and hosting den meetings, engaging with fellow leaders at pack meetings, and, most importantly, preparing Scouts for their next rank or their transition to the Boy Scouts.