MLE, Inc.’s Rollout of In-Store Displays for Technology

Friday, August 25, 2017

MLE, Inc.’s Rollout of In-Store Displays for Technology

Mike Loftus serves as the president of MLE, Inc., an established provider of branding services designed to meet client needs. Mike Loftus and the MLE team have undertaken multiple high-profile assignments for clients ranging from FedEx to Starbucks.

The firm has also undertaken several projects that met the needs of leading technology companies. Working with Sony, MLE installed SONY Smart Walls at nearly 800 Best Buy locations nationwide. The standalone display featured a 4K Ultra HD TV screen at the center, surrounded by printed advertising highlighting its clarity, which is four times that of traditional HD, and its brilliant color. A shelf extending below the screen provided details on the specific technologies that make this product such a compelling buy.

Another noteworthy MLE project centered on rolling out a fixture program for GoPro in 1,850 Target stores and more than 2,000 Wal-Mart locations. The displays featured a TV screen highlighting GoPro’s versatile uses in a variety of environments as well as a number of GoPro models and accessories extending to the floor below.

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About Mike Loftus

For more than 13 years, Mike Loftus has led MLE Merchandising and Sign Solutions as president. He offers brand construction and installation services to a variety of companies, which benefit from his in-depth knowledge of signage and fixture generation. Mike Loftus also guides MLE in offering a broad range of site design and construction services, including retail brand refresh and new location development. His expertise extends to product design and rollout as well as site surveying, logistics, warehousing, and shipping.

Mr. Loftus founded MLE in 2002, having studied business administration at Minnesota's Winona State University. Continually responsible for all aspects of the company's operations, he maintains full financial control and owns all company buildings. He has effectively expanded his company to serve clients across the United States, as well as in Canada and Mexico, and to employ more than 100 individuals across 14 states. He continues to complete more than 15,000 jobs per year and recently exceeded $25 million in revenue.