Friday, August 25, 2017

MLE, Inc.’s Rollout of In-Store Displays for Technology

Mike Loftus serves as the president of MLE, Inc., an established provider of branding services designed to meet client needs. Mike Loftus and the MLE team have undertaken multiple high-profile assignments for clients ranging from FedEx to Starbucks.

The firm has also undertaken several projects that met the needs of leading technology companies. Working with Sony, MLE installed SONY Smart Walls at nearly 800 Best Buy locations nationwide. The standalone display featured a 4K Ultra HD TV screen at the center, surrounded by printed advertising highlighting its clarity, which is four times that of traditional HD, and its brilliant color. A shelf extending below the screen provided details on the specific technologies that make this product such a compelling buy.

Another noteworthy MLE project centered on rolling out a fixture program for GoPro in 1,850 Target stores and more than 2,000 Wal-Mart locations. The displays featured a TV screen highlighting GoPro’s versatile uses in a variety of environments as well as a number of GoPro models and accessories extending to the floor below.

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