Tuesday, February 28, 2017

Jack Russell Terrier Spreads Holiday Cheer at California Hospital

As the head of MLE Merchandising Signs & Solutions Inc., Mike Loftus is responsible for making the final decisions that will lead to the company’s success. When he is not working at MLE, Mike Loftus enjoys time at home with his family and dogs, one of which is a Jack Russell Terrier.

During the 2016 holidays, a 10-year-old Jack Russell Terrier named Sancho spread some holiday cheer at the San Gabriel Valley Medical Center in California. Sancho, whose owner brings him each week to the hospital to entertain the patients, rode around in a toy Volkswagen bus all over the medical institution, dressed in a Christmas outfit. The hospital has a pet therapy program to help patients with anxiety. 

Photos of Sancho during his run on his VW bus immediately went viral. In a week’s time, the images had netted more than 8,000 retweets and more than 11,000 likes on social media.

Friday, February 17, 2017

Large-Scale MLE Sign Installations for Chase Bank

Mike Loftus is a respected entrepreneur who guides MLE Merchandising & Sign Solutions, Inc., and focuses on meeting the brand promotion and servicing needs of diverse corporate clients. Emphasizing turnkey solutions, Mike Loftus and his MLE team members have undertaken a number of high-profile “brandvironments” projects. 

One recent high-profile engagement with Chase Bank involved setting in place a coordinated Serena Williams graphic rollout spanning 10 states and nearly 80 locations. Timed to coincide with the start of the U.S. Open tennis competition, the advertisements required site-specific placement and a truly custom approach to installation. Veteran professionals oversaw all assignment details, including printing, production, design, and site surveys that enabled seamless installation over a one-month period. 

MLE has also undertaken a recently completed Chase Bank graphic change-out project throughout the New York and New Jersey region. This special project focused on the Rockettes Christmas Spectacular and involved replacing Serena Williams graphics for ones that anticipate the holiday season.

Wednesday, February 8, 2017

The Cub Scouts of America

MLE president Mike Loftus leads the company in providing large-scale signage, renovation, and installation turnkey solutions from its headquarters in Elk Grove, Illinois. Outside his responsibilities with MLE, Mike Loftus serves as a den leader for the Cub Scouts of America.

Cub Scouts encourages young boys to learn through direct participation and teaches a plethora of camping and outdoor skills, such as tent pitching, tying knots, and cooking over a campfire. Scouts can participate in a wide variety of activities, from camping and hiking to field trips and service projects benefiting the community.

Cub Scouts is a scouting branch of the Boy Scouts of America for boys in first through fifth grade that value include helping others, social responsibility, and good citizenship. Scouting troops are called packs, which are divided into smaller groups known as dens. Dens consist of six to eight boys in the same grade, who in many circumstances attend the same school.

For more information on the Cub Scouts of America and scouting activities, visit scouting.org/Home/CubScouts.