Large-Scale MLE Sign Installations for Chase Bank

Friday, February 17, 2017

Large-Scale MLE Sign Installations for Chase Bank

Mike Loftus is a respected entrepreneur who guides MLE Merchandising & Sign Solutions, Inc., and focuses on meeting the brand promotion and servicing needs of diverse corporate clients. Emphasizing turnkey solutions, Mike Loftus and his MLE team members have undertaken a number of high-profile “brandvironments” projects.

One recent high-profile engagement with Chase Bank involved setting in place a coordinated Serena Williams graphic rollout spanning 10 states and nearly 80 locations. Timed to coincide with the start of the U.S. Open tennis competition, the advertisements required site-specific placement and a truly custom approach to installation. Veteran professionals oversaw all assignment details, including printing, production, design, and site surveys that enabled seamless installation over a one-month period.

MLE has also undertaken a recently completed Chase Bank graphic change-out project throughout the New York and New Jersey region. This special project focused on the Rockettes Christmas Spectacular and involved replacing Serena Williams graphics for ones that anticipate the holiday season.

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About Mike Loftus

For more than 13 years, Mike Loftus has led MLE Merchandising and Sign Solutions as president. He offers brand construction and installation services to a variety of companies, which benefit from his in-depth knowledge of signage and fixture generation. Mike Loftus also guides MLE in offering a broad range of site design and construction services, including retail brand refresh and new location development. His expertise extends to product design and rollout as well as site surveying, logistics, warehousing, and shipping.

Mr. Loftus founded MLE in 2002, having studied business administration at Minnesota's Winona State University. Continually responsible for all aspects of the company's operations, he maintains full financial control and owns all company buildings. He has effectively expanded his company to serve clients across the United States, as well as in Canada and Mexico, and to employ more than 100 individuals across 14 states. He continues to complete more than 15,000 jobs per year and recently exceeded $25 million in revenue.