Friday, February 17, 2017
Large-Scale MLE Sign Installations for Chase Bank
Mike Loftus is a respected entrepreneur who guides MLE Merchandising & Sign Solutions, Inc., and focuses on meeting the brand promotion and servicing needs of diverse corporate clients. Emphasizing turnkey solutions, Mike Loftus and his MLE team members have undertaken a number of high-profile “brandvironments” projects.
One recent high-profile engagement with Chase Bank involved setting in place a coordinated Serena Williams graphic rollout spanning 10 states and nearly 80 locations. Timed to coincide with the start of the U.S. Open tennis competition, the advertisements required site-specific placement and a truly custom approach to installation. Veteran professionals oversaw all assignment details, including printing, production, design, and site surveys that enabled seamless installation over a one-month period.
MLE has also undertaken a recently completed Chase Bank graphic change-out project throughout the New York and New Jersey region. This special project focused on the Rockettes Christmas Spectacular and involved replacing Serena Williams graphics for ones that anticipate the holiday season.