Friday, December 16, 2016
Target and Starbucks - A Partnership in the Retail Space
Mike Loftus is a respected Illinois entrepreneur who guides MLE Merchandising & Sign Solutions, Inc., and offers a full range of brand solutions. His firm focuses on the installation and production of signage for retail and corporate interior and exteriors. Mike Loftus and the MLE team also take on space refresh projects.
An ongoing MLE project spans Target stores across the country and involves Starbucks in-store remodels. Remodels are completed within a four- or five-day timeframe, and the firm has completed more than 70 locations up to the present. Remodels span all cabinetry, plumbing, drywall, lighting, and coffee bar countertops.
Starbucks has partnered with Target in providing an in-store coffee shop experience for the past several years and maintains a close relationship with the nationwide big-box retailer. As reported in Fortune Magazine, Starbucks CEO Howard Schultz presented before Target team members in an April 2016 event designed to rally a company that has weathered demographic-led turbulence following the recession.
Having successfully rebounded through an innovative sales platform emphasizing e-commerce and collaborative branding through companies such as Lilly and Marimekko, Target is poised for growth once more. Mr. Schultz emphasized the importance of getting the basics and details right, with a focus on reminding customers of what they “fell in love with in the first place,” one cup at a time.
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